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- "Present Modes Demand This Harmless Preparation," circa 1925 - This trade catalog advertised Sheer depilatory cream. Body hair removal rose in popularity in the 1910s and 1920s as changing fashions showed off women’s underarms and legs. Hair removal advertisements commonly featured women displaying their smoothed skin while wearing stylish clothes, linking the practice to being fashionable. This brochure also provided instructions to demonstrate Sheer’s relative ease of use.
- circa 1925
- Collections - Artifact
"Present Modes Demand This Harmless Preparation," circa 1925
This trade catalog advertised Sheer depilatory cream. Body hair removal rose in popularity in the 1910s and 1920s as changing fashions showed off women’s underarms and legs. Hair removal advertisements commonly featured women displaying their smoothed skin while wearing stylish clothes, linking the practice to being fashionable. This brochure also provided instructions to demonstrate Sheer’s relative ease of use.