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- Scrapbook of Heinz Product Labels, 1900-1930 - While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.
- 1900-1930
- Collections - Artifact
Scrapbook of Heinz Product Labels, 1900-1930
While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.
- Advertising Layout for Heinz Peanut Butter, 1920-1930 - The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- 1920-1930
- Collections - Artifact
Advertising Layout for Heinz Peanut Butter, 1920-1930
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- Advertising Layout Illustration of Campers Preparing to Eat Heinz Products, circa 1925 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Some product marketing included showing that Heinz products were suitable for any occasion, event, or outing. This advertising layout shows campers eating Heinz products.
- circa 1925
- Collections - Artifact
Advertising Layout Illustration of Campers Preparing to Eat Heinz Products, circa 1925
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Some product marketing included showing that Heinz products were suitable for any occasion, event, or outing. This advertising layout shows campers eating Heinz products.
- Advertising Illustration Showing Various Heinz Products, 1910-1925 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- 1910-1925
- Collections - Artifact
Advertising Illustration Showing Various Heinz Products, 1910-1925
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- Sales Catalog of the H. J. Heinz Company and Products, Pittsburgh, Pennsylvania, circa 1910 - With humble beginnings exclusively selling horseradish in 1869, H.J. Heinz continued to expand his product line to build the "House of Heinz" and become a leader in the manufactured food industry. This sales catalog highlights the manufacturing process and provides photographs of the factories, branch houses, and employees. It also contains information and photographs of each of the "57 Varieties" of Heinz products.
- 1910
- Collections - Artifact
Sales Catalog of the H. J. Heinz Company and Products, Pittsburgh, Pennsylvania, circa 1910
With humble beginnings exclusively selling horseradish in 1869, H.J. Heinz continued to expand his product line to build the "House of Heinz" and become a leader in the manufactured food industry. This sales catalog highlights the manufacturing process and provides photographs of the factories, branch houses, and employees. It also contains information and photographs of each of the "57 Varieties" of Heinz products.
- Advertising Layout for Heinz Peanut Butter, 1920-1930 - The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- 1920-1930
- Collections - Artifact
Advertising Layout for Heinz Peanut Butter, 1920-1930
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- Streetcar Advertising Poster for Heinz Peanut Butter, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Peanut Butter to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Peanut Butter, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Peanut Butter to passengers riding in a streetcar.
- Trade Card for H.J. Heinz Company, "Mamma's Favorites," circa 1905 - As color printing gained momentum in the late 19th century, trade cards became a major means for advertising goods and services. Americans enjoyed and often saved these little advertisements found in product packages or distributed by local merchants. Trade cards for the H.J. Heinz Company, like the one seen here, promoted its pickled foods, preserves and condiments.
- circa 1905
- Collections - Artifact
Trade Card for H.J. Heinz Company, "Mamma's Favorites," circa 1905
As color printing gained momentum in the late 19th century, trade cards became a major means for advertising goods and services. Americans enjoyed and often saved these little advertisements found in product packages or distributed by local merchants. Trade cards for the H.J. Heinz Company, like the one seen here, promoted its pickled foods, preserves and condiments.
- Advertising Layout for Heinz Peanut Butter, 1920-1930 - The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- 1920-1930
- Collections - Artifact
Advertising Layout for Heinz Peanut Butter, 1920-1930
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
- Advertising Layout Photograph Showing Heinz Employees Grinding Peanut Butter, circa 1912 - Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees grinding peanuts to make peanut butter.
- circa 1912
- Collections - Artifact
Advertising Layout Photograph Showing Heinz Employees Grinding Peanut Butter, circa 1912
Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees grinding peanuts to make peanut butter.